How Echha works
Echha is a free wishlist app that also tells you something about yourself. You save the things you love, Echha finds the patterns in them, and the people close to you finally know what to get you.
1. Save the things you love
Paste a product link from Amazon, Flipkart, Myntra, Zara or almost any online store and Echha fills in the name, price and photo for you. You can also snap a photo of something you see in a shop, or just type it in.
Add to your wishlist from any store
2. Discover your Aesthetic DNA
Once you've saved a few things, Echha looks at what they have in common — colours, materials, categories, mood — and describes your taste back to you as your Aesthetic DNA.
3. Share one link
Every Echha profile has a single public link. Send it before a birthday, wedding or Diwali, or keep it in your bio so people always know what you'd love. You decide which items are public and which stay private.
4. Friends gift anonymously
Friends open your wishlist and reserve an item as a gift. Once it's reserved, nobody else can pick the same thing, so you never get two of anything. You won't know who chose what until the reveal.
Frequently asked questions
Is Echha free?
Yes. Creating an account, saving items, generating your Aesthetic DNA, sharing your wishlist and gifting are all free.
Do I need to download an app?
No. Echha runs in your browser at echha.in. On your phone you can add it to your home screen and it works like an app.
Can I keep some items private?
Yes. Each item can be public or private. Private items are only visible to you.
Start your free Echha wishlist →
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